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It was so effective because it was based upon the idea that a link could be seen as a vote of confidence about a page, i.e. it wouldn't get links if it didn't deserve to. The theory is that when someone links to another website, they are effectively saying it is a good resource. Otherwise, they wouldn't link to it, much in the same way that you wouldn't send a friend to a bad restaurant.
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However, SEOs soon discovered how to manipulate PageRank? and search results for chosen keywords. At this point in time, Google was far more advanced than most search engines, but was still open to manipulation because it wasn’t very good at telling the difference between a high quality link and a low quality link.
https://govtassistance.blog5.net/50509830/learn-about-aid-for-the-disabled-in-2021 https://govtassistance.blog5.net/50509940/types-of-help-for-people-with-disabilities https://govtassistance.blog5.net/50509985/autonomous-aid-for-people-with-disabilities https://govtassistance.blog5.net/50510090/what-financial-aid-is-there-for-people-with-disabilities https://govtassistance.blog5.net/50510140/social-and-economic-benefits-of-imserso https://govtassistance.blog5.net/50510211/social-programs https://govtassistance.blog5.net/50510278/how-to-use-the-benefits-finder-on-benefits This has also led to Google starting to discount a number of link building techniques that previously worked well; for example, submitting your website to web directories and getting a link in return. This was a technique that Google actually recommended at one point, but it became abused and overused by SEOs, so Google stopped passing as much value from that sort of link.
