![[PukiWiki]](image/miyano.jpg "[PukiWiki]")
Other than that, these kinds of links barely give you any competitive advantage. If you can go to a website and manually place your link there, nothing stops your competi tors from doing the same.
Black hat is the attempt to improve the search engine positioning of a web page through unethical techniques or that contradict the search engine guidelines. Some examples of Black Hat SEO are Cloaking, Spinning, SPAM in forums and blog comments, or Keyword Stuffing. The black hat can provide benefits in the short term, but it is generally a risky strategy, without continuity in the long term and that does not add value.
White Hat SEO : It consists of all those actions that are ethically correct and that comply with the guidelines of the search engines to position a web page in the search results. Given that search engines give greater importance to the pages that best respond to a user's search, White Hat understands the techniques that seek to make a page more relevant to search engines by adding value to its users.
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Why is SEO important?
The most important reason why SEO is necessary is because it makes your website more useful for both users and search engines . Although these still can not see a web page as a human does. SEO is necessary to help search engines understand what each page is about and whether or not it is useful to users.
Now let's take an example to see things more clearly:
We have an e-commerce dedicated to the sale of children's books. Well, for the term “coloring drawings” there are about 673,000 monthly searches. Assuming that the first result that appears after doing a Google search gets 22% clicks ( CTR = 22%), we would get about 148,000 visits per month.
Now, how much are those 148,000 visits worth? Well, if for that term the average cost per click is €0.20, we are talking about more than €29,000/month. This only in Spain, if we have a business oriented to several countries, every hour 1.4 billion searches are carried out in the world. Of those searches, 70% of the clicks are on organic results and 75% of users do not reach the second page. If we take all this into account, we see that there are many clicks per month for the first result.
SEO is the best way for your users to find you through searches in which your website is relevant. These users look for what you offer them. The best way to reach them is through a search engine. Let me elaborate with a few examples:
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However, you shouldn’t ignore this group of link building tactics entirely. Each of them can actually be quite beneficial for your online business for reasons other than acquiring links. How do search engines work? The way a search engine works can be summed up in two steps: crawling and indexing .
Tracking A search engine scours the web crawling with what are called bots. These go through all the pages through the links. Hence the importance of a good link structure. As any user would do when browsing the content of the Web, they go from one link to another and collect data about those web pages that they provide to their servers.
The crawl process begins with a list of web addresses from previous crawls and sitemaps provided by other web pages. Once they access these websites, the bots look for links to other pages to visit them. Bots are especially attracted to new sites and changes to existing websites.
It is the bots themselves that decide which pages to visit, how often and how long they are going to crawl that website, so it is important to have optimal loading time and updated content.
It is very common that on a web page you need to restrict the crawling of some pages or certain content to prevent them from appearing in search results. For this, search engine bots can be told not to crawl certain pages via the “ robots.txt ” file.
Indexing Once a bot has crawled a website and collected the necessary information, these pages are included in an index. There they are ordered according to their content, their authority and their relevance. In this way, when we make a query to the search engine, it will be much easier for it to show us the results that are most related to our query.
