[[12 ways create a winning netlinking strategy]]
As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad.
Does keyword density matter?
Yes very much! In the early days of the internet, you could do as much as possible by entering as many keywords as possible into a blog. Excessive use of keywords and too long keyword chains is to be avoided nowadays.

One of the most fundamental aspects of top search engine algorithms is that they focus on readability and user satisfaction.

This means that listing a long list of keywords gives a negative answer. Google, for example, can tell if you use too many keywords!

Finding the best keyword strategy is of paramount importance.

You need to find the right balance in all your written content to position yourself as high as possible! One of the biggest problems, however, is the relative lack of rules for this space.

While it's great, on the one hand, not to be tied to anything arbitrary that compromises your artistic vision, it's also problematic because people rarely know exactly what to do to achieve the success they want!



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It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good option in this case.

Excessive use of keywords and best practices
We understand that search engines penalize you negatively for placing too many keywords in a small space. This should be taken into account when planning content for your website.

Today's algorithms are much more sophisticated than ever. Pages with too many keywords, sometimes entire websites, can be penalized.

This means that moderation of use is essential.

On the other hand, blogs and other content with minimal density do not trigger the desired SEO results . It's incredibly important not to spread too little! You need to use keywords for their purpose, and choosing the right amount is crucial to your success.

For this reason, we recommend using keywords at a density of up to 3%. This will ensure maximum readability, limiting the chances that search engines will think you're far too dependent on words!

Keyword Tips to Optimize Your Website

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The best directories are the ones that also provide useful information for your potential customers.

The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you.

Work with very thin margins for the keywords for your online store . It's helpful to understand how to make your keywords "last longer." By slightly modifying your keywords, you can get more “mileage” from the concept than would be possible if you strictly adhered to the word itself.

An example of this is the addition of prefixes, suffixes and more to a particular word for variations. There are semantic options that are also essential to your needs.

Another example you can use refers to the so-called long tail words. It means being more specific when it comes to keywords. You can study more articles in the Blog section .

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